A GLOBAL BRAND
Founded in 1948, SMEG (“Smalterie Metallurgiche Emiliane Guastalla,” translated as “Metal Enamelling Plant from Guastalla Emilia”) is an Italian home appliance manufacturer based in the town of Guastalla, in the Region of Emilia Romagna in Northern Italy, 30 kilometers north of the city of Reggio Emilia. Beginning with the opening of its first subsidiary, in France, in 1988, SMEG now has 17 subsidiaries worldwide (in Australia, Belgium, Denmark, France, Germany, Kazakhstan, Mozambique, the Netherlands, Poland, Portugal, Russia, South Africa, Spain, Sweden, Ukraine, the United Kingdom, and the United States), overseas offices in Hong Kong and Saudi Arabia, and an extensive sales network.
For over 65 years now, SMEG appliances have come to be seen as tasteful and elegant solutions to the demands of contemporary living as a result of the company’s partnerships with world-famous architects.
Not only does SMEG have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Food Service and Instruments divisions specialize in the area of large-scale restaurant/catering appliances, and electro-medical instruments, respectively.
The SMEG Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of “Made in Italy” standards.